Destination Milan for the EICMA 2015 – and big surprises


EICMA is the biggest event in the world dedicated to two wheels and it’s happening from 17 to 22 November in Milan, Italy. Attracting exhibitors and enthusiasts from across the globe, it’s THE place to get a first glimpse of what motorcyclists are going to be riding, wearing and using next year and beyond. As always, BMW Motorrad will be one of the main attractions, especially with some exciting new model introductions…

Held at the Fiera Milano in Rho every November, well over half a million visitors (626,600 to be exact) attended the annual international motorcycle exhibition that celebrated its 100th anniversary last year. For 2015, an even bigger and better show is promised, with around 1,500 companies from 44 countries bringing their best products to entice biking fans to consider just about anything and everything they could possibly need for their riding experience.

For many visitors, EICMA is a first chance to see, touch and try for size all the eagerly-awaited models that they’ve been reading so much about in the media. There are always a few surprises to be had too – especially if you’re a BMW Motorrad fan – and the 2015 EICMA will be no exception.

Arguably the hottest news in the show is the first public world premiere of the new BMW G 310 R. Everybody has been waiting for first sight of this new small-capacity sports roadster from BMW Motorrad, ever since the unveiling of the BMW Concept Stunt G 310 at the Salao Duas Rodas in Brazil last month left us in no doubt that this was only the first chapter of an exciting new story for the brand.

In fact, the new series production G 310 actually first broke cover in Munich on Wednesday 11 November at the BMW Motorrad Technology Day, where selected journalists had the privilege of being witness to the very first unveiling of this ‘new kid on the block’. For most though, EICMA will be the big show where it all happens, with BMW Motorrad management, designers, marketing and press colleagues on hand to gauge reaction and interest in this completely new segment.

But that’s not all. Towards the end of September, BMW Motorrad unveiled details of the new C 650 Sport and C 650 GT dynamic maxi-scooters for sports, touring and urban cruising. This will be the first chance for European fans to see them up close and discover more about the innovative world-first technology that can be specified, such as Side View Assist – the first motorcycle rider assistance system.

And yes, there’s even more… This year’s EICMA will have yet another exciting new model launch from BMW Motorrad and one that is sure to generate headlines across the globe. It promises to be another ‘game changer’ but that’s all we can say for now. Everything will be revealed in the BMW Motorrad press conference at 10.30am on Tuesday 17 November, and trending worldwide soon after.


情報提供元 [ BMW Motoraddo ]



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